Riva News: February 2016


What’s in a name? The history behind Riva and how it got its name

By Peter Young, Senior Advisor for Public Relations & Communications

“When I look at the genesis and success of Riva, I realize that the entire journey consisted of small incremental steps. A journey that was facilitated by family, incredible teachers, coaches, mentors, advocates, friends, colleagues, and leaders that supported me in achieving my dreams and vision.”

– Aldo Zanoni, CEO, Riva CRM Integration

What’s in a name? When it comes to Riva, many things! Riva is defined as “where water meets land” – where transition occurs. Riva means “shore” (lakeshore or seashore), “bank” (river bank, sea bank), “side” (riverside, lakeside, seaside), and “ashore” (to go ashore).

Riva del Garda is also the name of the city on the northern bank of Lago di Garda, the largest lake in Italy. Lago di Garda is best known for its windsurfing. The surrounding mountains are best known for incredible rock and mountain climbing – among the best in Europe.

How did Riva CRM Integration get its name? It was inspired by Aldo Zanoni’s (Riva CEO) parents who are from two villages near Riva (Cologna and Varone). A fun fact is that our internal servers and projects used to be named after northern Italian cities, like “Arco”, “Verona”, “Milano”, and “Trento” in honor of the Zanoni family’s Italian roots. The choice of Riva for the name of our product, Riva CRM Integration, sprang directly from the meaning of Riva, the point of transition between all types of water and shores. This is a perfect analogy for what Riva CRM Integration provides – a virtual transition and flow of data between different CRMs and email systems. Since 2008, Riva has transformed how companies integrate systems to deliver a new level of next-generation sales, service, marketing, and social business for our customers.

Read more about the history behind Riva »



WEBINAR: More data does NOT equal more intelligence: Why relationship analytics matter

Join Riva, TrustSphere, and W-Systems for this webinar to better understand Why relationship analytics matter!  See how 1+1+1=10 when building on relationships and how these companies have partnered to continue to fill the 360-degree view of your customers. Learn how to immediately surface relevant CRM, social, relationship analytics, and more in your email client: February 23, 2016 at 2:00 p.m. EST (11:00 a.m. Pacific).   Register here. More »

Are your CRM metrics dashboard and method for tracking interactions helping or hurting your profits?

Is your CRM metrics dashboard working for you? The driving element of each dashboard is to organize and effectively use the key performance indicators [KPIs] that you have defined. What are the guiding principles for defining these metrics to ensure predictive success? More »

Why the relationship between your sales and marketing teams is critical to lead qualification – and how market nuturing helps!

You can generate leads from a plethora of sources; traditional marketing efforts, social media, scraping them from Facebook and other platforms, advertising on these same platforms, and the favorite – trade shows. But what qualifies a lead and what part does Riva play in the process?  More »



How to control which contacts Riva creates in CRM

Hundreds of hours are often spent in enterprise organizations cleaning contacts in CRM. It seems to be a constant struggle to ensure that CRM contacts created by automated sync processes maintain the integrity of contact data. How can Riva help greatly reduce this challenge?  More »

Frequently asked questions: How does Riva sync with my mobile phone?

Have you ever wondered how Riva syncs with either your iPhone or Android? We have helpful Knowledge Base articles for iPhone and Android that will walk you through the sync and set up process.

Tip of the month: Helping users access CRM data from their mobile device

Is your team unsure how to get their CRM contacts, calendars, emails, opportunities and more over to their mobile device? Check out these screenshots for visual guidance on accessing Riva to access CRM data in Exchange from an iPhone or Android.


Customer Success

Customer spotlight: Marazzi – Riva CRM Integration with Sugar

Marazzi is a leading international player in the ceramic tiles sector with a high reputation on design. To manage calendars and tasks across desktops and mobile devices they rely on Riva and save a lot of time by synching all information automatically to their Sugar. Riva optimized the CRM acceptance and strengthened Sugar as the core of all business information.

View our Marazzi Success Story »



Riva Rock Star

The Riva team continues to grow to satisfy our customers’ needs. We work with 1,500+ customers globally, including 35+ Fortune 500 companies, 15 of the world’s largest banks, numerous Global 1000 customers, and hundreds of SMBs.

We hope you enjoy getting to know our team a little better! Last month, you got to meet Dara Wong (Riva Client Success Agent) and Derek Bond (Systems Architect and Developer). This month’s Rock Star is Wolfgang Berger.


Riva Rock Star: Wolfgang Berger, Business Development Manager, EMEA

I have been with Riva since 2009 and it has been an amazing journey so far. I am thrilled to help to drive business development throughout EMEA. My role involves communicating with key customers and partners all over Europe. It is a perfect fit for me since I love traveling and spotting new opportunities.
More »

Interested in joining our team? View our career opportunities »



Upcoming events

Planning to attend any of the following events? If so, we invite you to visit the Riva booth to say hello and to see a demo of our latest products. We also invite you to check out our Riva demo videos on YouTube and our CRM Events Calendar on our website.

Photo gallery




Community Involvement
Santa Cruz, CA
Feb 7, 2016
View photos »

IBM Connect Golf Open
Orlando, FL
Jan 30, 2016
View photos »

IBM Connect 2016
Orlando, FL
Jan 31 – Feb 3, 2016
View photos »

Video Highlights

How to assign an email from Gmail to a CRM opportunity or case
Are you using Riva to sync Gmail with your CRM? Join Neil Graham, Riva Early Access Program Manager, to learn how to assign an email from Gmail to a CRM opportunity or case.

Riva Tech Talk: Riva Insight for Outlook and IBM Notes
Riva’s CTO, Stéphane Zanoni, shares his vision for Riva and highlights Riva Insight, our side panel for Outlook and IBM Notes that delivers additional customer insight and advanced platform integration features.

See all the latest Riva videos on our YouTube channel »


Get Social

We’d love you to connect with us on our social channels! In addition to the Riva Blog, our social channels provide the latest Riva news.

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