What is Social Business and Why Should You Care?
Social business. It’s certainly a white-hot buzzword these days (#socbiz). But what does it really mean and why do business today need to care?
At the Heart of Business event in Boston, we asked presenters to give us their thoughts on what social business means to them. You can hear their thoughts on this important topic in the short video clips above. The perspectives were as varied as the presenters themselves, but a common thread was the ability to bring together organizational teams, customers, and partners to collaborate, exchange information and ideas, and drive innovation in new and better ways. This new way of seamlessly working together as a team – in groups from two people to enterprise-wide collaboration across borders – is the next evolution in transforming the way business is done. Spreading ideas that inspire. Having the right tools at the right time to deliver business value in ways never before possible. Working toward a common goal.
Organizations who have grasped the concept of social business understand that social is no longer something that can be done in isolation – in just one area of the business or just as a social media function. It is the business. From senior management to sales and service to Human Resources – staff across all departments are engaging in social on some level to educate the market, find and close business, recruit new staff, and serve customers. Those businesses who are agile and embrace this new way of doing business will be in a position to transform their organizations in a way that delights their customers and allows them to not only survive, but thrive, in this new world of social business. Of course, having the right tools to enable this transformation is critical.
Riva is one of the tools that can help deliver social business value by helping companies gain crucial user adoption and provide staff across all departments with the rich CRM and social knowledge they need to service your customers.
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